It’s been a while since we checked in with Chad Paulson and Ben Fiddler at Dog Island Brewing (DIB) in Slave Lake. They’re still doing what they like best, which is experimenting with new varieties, while a sales agent in Edmonton flogs their product to retailers.
“Everywhere in Alberta,” is Ben’s answer to a question about how widespread is the availability of DIB suds.
The newest of 16 Dog Island beer varieties is called Wyld Stallyns.
“That was the band in Bill and Ted’s Excellent Adventure,” says Ben, explaining the reference that is probably well known to people of a certain age.
The label is again designed by Corey Courts.
Courts has handled all that sort of work for DIB since Day 1. And it hasn’t gone unnoticed.
“Rise from the Ashes (the label design) won an award this year,” Ben says.
The label shows a fire lookout tower against a fiery background.
As for what the most popular DIB varieties are, the Saints & Sinners IPA tops the provincial sales. In the DIB tap room, Dibs Berry is asked for most often, Paulson says.
Otherwise, the pair of home-town brewers is trying some new types of beverage. One is a ‘hard seltzer’. There’s also a type of cider on tap.
January is a slow time in the business; it followed a very busy pre-Christmas season, Paulson says. The DIB tap room continues to be open from 3:00 p.m. Thursday through Saturday. Plus, “every second Wednesday is trivia night,” he says. There’s a new theme every week.
What else is new?
“We’re trying to figure out good food options,” says Fiddler.