‘Paint Main Street Purple’ to end domestic violence

Pearl Lorentzen
Lakeside Leader

November is Family Violence Prevention Month, which includes the Go Purple campaign. Starting on the first, Northern Haven Support Society Outreach Program plans to ‘Paint Main Street Purple’. The theme Where To Turn aka. #WhereToTurn.

Keep an eye out for purple ribbons popping up around town.

One of the places to turn to is Northern Haven Support Society: a women’s emergency shelter in Slave Lake. Northern Haven Outreach raises awareness of the issue and helps men and women who are victims of domestic violence, who aren’t living at the shelter.

Businesses and community members can get involved in raising awareness about domestic violence in various ways.

Outreach workers will hand out purple ribbons at Sobeys and Canadian Tire on November 1 and at the Christmas Craft Sale on November 15 and 16. Local businesses also have purple ribbons.

Traditionally ribbons are available at Sobeys, Canadian Tire, and AHS Mental Health and Addictions. Other businesses are welcome to participate. To get ribbons contact Northern Haven’s Outreach at 587-516-0543.

On November 2, Shoppers Drug Mart cosmetic department is hosting a fundraiser for NHSS. It is a Wine and Wrap Event at Fix Coffee Shop and Bakery from 7 to 11 p.m. Tickets are $10 and available from Shoppers cosmetic’s department.

Alberta has the third highest rate of self-reported spousal violence of the Canadian provinces, says the government of Alberta website. Get involved and share your purple ribbon experiences with the hashtag #GoPurpleAB.

If you or someone you know requires more information about domestic abuse and supports available in Alberta for women and men call toll-free 1-877-214-4418.

Purple ribbons symbolize ending domestic violence. The exact start date and organization who connected purple ribbons with domestic violence appears to be unknown. It is however used in both Canada and the US.

A Go Purple toolkit from 2015 in Manitoba says, “purple represents the bruises sustained in domestic violence, the courage, honor and dedication it takes to end domestic violence and has a long history of being used as a symbol by women seeking justice.”

Purple is a popular awareness colour, says a website that sells ribbons. It is used by over 70 causes: including domestic violence, elder abuse, abuse against nurses, various diseases and opioid addiction.

Northern Haven Support Society workers hanging purple ribbons last November for Family Violence Awareness Month.

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