New partner at a Slave Lake clothing store

Pearl Lorentzen
Lakeside Leader

Distractions is a clothing and gift store in Slave Lake. It’s been in business for 16 years. For the last 10, Kimberley Hughes has owned it. Starting early June, she has a new partner: Jodi Van Den Heuvel.

“It’s (the partnership has) worked out very well,” says Hughes, “and we’re just excited about all the possibilities.”

Van Den Heuvel was recently a finalist for Entrepreneur under 40 in the Chamber of Commerce Business Awards, says Hughes.

Hughes and Van Den Heuvel grew up in Slave Lake and went to school together.

Van Den Heuvel teaches dance at Dance Creations and owns Wildflower Body Products, which is a home-based line of organic natural body products which she makes. She’d been selling this line at Distractions for the last while.

Hughes had been trying to sell Distractions, but recently decided to ask Van Den Heuvel to partner with her.

When Hughes approached her, Van Den Heuvel realized they had the “exact same vision,” which she describes using a dance term as being “on point.” The partnership is full of “good positive vibes from each other and the store.”

Part of this new vision is to include more local home-based products in the store. The store has sold Wildflower for a while and some others. It has recently added more.

“It’s crazy how many local artisans and artists are in town,” says Van Den Heuvel. Distractions sells products from at least six, which include jewelry, candles, graphic design, and Van Den Heuvel’s body products.

Van Den Heuvel thinks of the store as a family business. She has a five-and-a-half-year old and a two-year old. They often come to the store with her.

Van Den Heuvel’s daughter was the inspiration for her body product business.

Distractions has clothing for women of all ages and sizes, says Hughes. It has sizes extra small to 3X, some men’s clothing, and gifts including the new lines of local home-bases businesses.

During COVID-19, Distractions also set up a website. The store is on the south end of Main Street in the short strip mall between A & W and Slave Lake Liquor.

Kimberly Hughes (left) and her new business partner Jodi Van Den Heuvel pose with some of the new local home-based business products for sale at Distractions in Slave Lake.

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